Is Your Website Actually Making Money? How to Calculate Website ROI

Most business owners don't know if their website is profitable. Here's how to find out.

The Simple ROI Formula

ROI = (Revenue from Website ÷ Total Investment) × 100

What Counts as Investment?

• Design and development costs
• Hosting and domain
• Marketing spend
• Maintenance costs
• Your time

What Counts as Revenue?

• Direct sales
• Lead value × close rate
• Reduced acquisition costs

Setting Up Conversion Tracking

1. Set up Google Analytics 4
2. Create conversion goals
3. Implement call tracking
4. Tag your campaigns

Benchmarks

A good website ROI varies by industry, but 5:1 (500% return) is strong.

5 Quick Wins to Improve ROI

1. Speed optimization
2. CTA placement
3. Mobile experience
4. Trust signals
5. Clear value proposition

Your website should be your best salesperson. If it's not, let's fix that.