Vance Global
We built a parts e-commerce flow and improved conversion tracking so the client could sell parts directly and measure performance.
The challenge
The client relied on phone orders and in-person sales; online purchasing was absent which limited revenue opportunities.
Our approach
- Implement user-friendly product pages and a lightweight cart with secure checkout.
- Improve product findability with clear taxonomy and search filtering.
- Track transactions with analytics to optimize paid and organic channels.
Results
Revenue: 40% increase in online revenue in the first quarter after launch.
We preserved the client's tone and made messaging concise so visitors trust and convert quickly.