Strategy2025-12-147 min read

How to Spy on Your Competitors' Digital Marketing (Legally)

Discover what's working for your competitors. Learn legal ways to analyze competitor websites, SEO, ads, and social media.

Know your competition. Here's how to analyze them legally.

Why Competitor Analysis Matters

  • Learn from their successes
  • Avoid their mistakes
  • Find gaps to exploit

Analyzing Websites

What to Look For - Design and user experience - Content and messaging - Conversion tactics - Technology stack (use BuiltWith)

Uncovering SEO Strategy

Free Tools - Google search results - SimilarWeb (limited)

Paid Tools - Semrush - Ahrefs - SpyFu

What to Analyze - Keywords they rank for - Backlink sources - Content gaps

Monitoring Advertising

Facebook Ad Library See all active Facebook/Instagram ads from any page.

Google Ads Transparency View advertiser history and ad content.

Tracking Social Media

  • Content strategy patterns
  • Posting frequency
  • Engagement rates

**Is copying legal?** Analyzing and learning is fine. Copying copyrighted content or trademarked elements is not. Use research as inspiration.

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