SEO vs PPC: Which Marketing Strategy Is Right for Your Small Business?

SEO or PPC? The answer depends on your situation.

Understanding the Basics

**SEO** = Organic search results (free clicks, takes time) **PPC** = Paid ads (instant traffic, costs per click)

Cost Comparison

SEO Investment - Setup: $2,000-5,000 - Monthly: $500-2,000 - Results in 3-6 months - Compounds over time

PPC Investment - Setup: $500-1,000 - Monthly: $1,000-10,000+ - Instant results - Stops when you stop paying

When to Choose SEO

• You have 6+ months runway
• Lower competition in your market
• You want long-term assets
• Limited monthly ad budget

When to Choose PPC

• You need leads NOW
• Testing a new market
• Seasonal business
• High competition keywords

The Best Approach

Most successful businesses use both: - **New businesses:** 30% SEO / 70% PPC - **Established:** 60% SEO / 40% PPC

Use PPC data to inform your SEO strategy.

Need help deciding? Get a free consultation.