Performance2025-12-248 min read

Website Speed Optimization: How Slow Sites Cost Small Businesses Thousands

A 1-second delay costs 7% in conversions. Learn how to speed up your website and stop losing money to slow load times.

Every second your website takes to load costs you money.

The Real Cost

1 second delay = 7% conversion loss
40% leave if it takes 3+ seconds
Slow sites rank lower in Google

How to Test Speed

Google PageSpeed Insights
GTmetrix
Pingdom Tools

Core Web Vitals Targets

**LCP:** < 2.5 seconds
**FID:** < 100ms
**CLS:** < 0.1

Quick Wins

Image Optimization - Use WebP format - Compress aggressively - Lazy load below-fold images

Browser Caching - Set cache headers - Leverage CDN

Code Optimization - Minify CSS/JavaScript - Remove unused plugins - Defer non-critical scripts

Advanced Optimization

Content Delivery Networks
Server-side caching
Database optimization

Choosing the Right Hosting

Shared: Budget option (slowest)
VPS: Better performance
Dedicated: Best for high traffic
Managed WordPress: Optimized for WP

A fast website pays for itself through better conversions and rankings.

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Case Studies

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