Mobile Website Optimization: Why 60% of Your Customers Can't Use Your Site

If your website doesn't work on mobile, you're losing 60%+ of potential customers.

The Mobile Reality

• 60%+ of searches are mobile
• Google uses mobile-first indexing
• Users expect pages to load in 3 seconds

How to Test Your Mobile Experience

1. Google Mobile-Friendly Test
2. Real device testing
3. User feedback

Common Mobile Problems

Slow Load Times - Compress images - Minimize JavaScript - Use lazy loading

Unreadable Text - Minimum 16px font - High contrast colors - No horizontal scrolling

Impossible-to-Tap Buttons - Minimum 48x48px touch targets - Adequate spacing between links

Intrusive Pop-ups - Google penalizes these - Use slide-ins instead

Mobile-First Design Principles

• Thumb-friendly navigation
• Simplified forms (fewer fields)
• Click-to-call functionality
• Location-aware features

Testing Tools

• Google Mobile-Friendly Test
• PageSpeed Insights
• Chrome DevTools device emulation

Your mobile experience IS your desktop experience in Google's eyes. Fix it.