Industry2025-12-049 min read

Restaurant Marketing Online: Fill More Tables with Digital Marketing

Get more diners through your doors. Learn digital marketing strategies specifically designed for restaurants and food service.

Restaurant marketing is unique. Here's what actually fills tables.

The Digital Marketing Stack

Google Business Profile (critical)
Website with ordering
Social media presence
Review management

Dominating Local Search

Google Maps Optimization - Complete profile with photos - Menu keyword targeting - Consistent NAP - Active review generation

Social Media Strategy

Instagram - Food photography is essential - Stories for daily specials - User-generated content

Facebook - Events and updates - Local targeting ads - Community building

Online Ordering Optimization

First-Party vs Third-Party Third-party apps charge 15-30%. First-party ordering builds your customer database.

Website Integration - Toast, Square, or ChowNow - Seamless checkout - Clear menu display

Email/SMS Marketing

Build customer database
Birthday campaigns
Slow day promotions
Loyalty rewards

**What's most important?** Google Business Profile. Most diners search "restaurants near me" or cuisine types.

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