Real Estate Agent Marketing: Digital Strategies to Get More Listings and Buyers

Real estate marketing is personal branding. Here's how to stand out.

Building Your Personal Brand

• Professional photography
• Consistent messaging
• Your unique value proposition
• Agent vs team branding

Website Essentials

IDX/MLS Integration Display live listings on your site.

Neighborhood Pages Beat Zillow for hyperlocal searches.

Lead Capture - Home valuation tools - Property alerts - Newsletter signup

Social Media Strategy

Instagram - Property showcases - Behind-the-scenes - Just sold/listed

Facebook - Community building - Targeted ads - Event promotion

Real Estate SEO

Neighborhood Content Create pages for every area you serve.

Keywords to Target - "[Neighborhood] homes for sale" - "[City] real estate agent" - "Best realtor in [area]"

Generating Seller Leads

• Market update content
• Home valuation tools
• Direct mail integration

**Can you compete with Zillow?** Not for broad searches. But you CAN win hyperlocal neighborhood searches where you're the expert.