HVAC Marketing Strategies: Digital Marketing That Generates Year-Round Leads

HVAC marketing has seasonal challenges. Here's how to stay busy year-round.

Understanding Customer Journey

• Emergency calls (urgent need)
• Planned replacements (research phase)
• Maintenance customers (relationship)

Local SEO Dominance

Google Maps - Complete profile - Service area coverage - Review generation - Photo uploads

Emergency Keywords - "AC repair near me" - "Furnace not working" - "24 hour HVAC"

Website Features Customers Expect

• Online scheduling
• Financing options
• Service area maps
• Equipment brand showcases
• Maintenance plan info

Advertising Strategies

Google Local Service Ads Pay per lead, Google Guaranteed badge.

Seasonal Campaigns - Ramp up 4-6 weeks before peak - Maintain baseline year-round

Building Recurring Revenue

• Maintenance agreement marketing
• Email nurture sequences
• Customer retention campaigns
• Referral program promotion

**Best marketing channel?** Google Local Service Ads for immediate ROI. Combine with GBP optimization for long-term dominance.