Medical Practice Marketing: HIPAA-Compliant Digital Strategies for Patient Growth

Healthcare marketing requires compliance. Here's how to grow while staying safe.

Compliance Considerations

• HIPAA for patient data
• Patient testimonial rules
• Advertising restrictions
• Privacy-first approach

Website Best Practices

Provider Profiles - Credentials and experience - Professional photos - Specialties listed

Service Pages - Condition-specific content - Treatment information - FAQ sections

Accessibility - ADA/WCAG compliance - Screen reader friendly - High contrast options

Healthcare SEO

Local Focus - Google Business Profile - Healthcare directories (Healthgrades, Zocdoc) - Condition-specific keywords

E-E-A-T Expertise, Experience, Authority, Trust signals matter more in healthcare.

Patient Review Management

Ethical Solicitation - No incentives - No PHI disclosure - Optional participation

Responding - Thank without confirming patient status - Take concerns offline

Content Marketing

• Educational blog posts
• Video content
• FAQ pages for conditions

**Can you use patient testimonials?** Yes, with signed authorization. Never include PHI without explicit consent.