Email Marketing for Small Business: Build a List That Prints Money

Email marketing delivers $42 for every $1 spent. Here's how to do it right.

Why Email Crushes Social Media

• You own your list
• Direct customer access
• No algorithm changes

Building Your List

Lead Magnets That Work - Checklists and templates - Discount codes - Free consultations - Exclusive content

Website Opt-in Placement - Exit intent popups - Embedded forms - Footer signup

Email Types to Send

1. **Welcome sequences** — Introduce your brand
2. **Promotional campaigns** — Sales and offers
3. **Educational newsletters** — Build authority
4. **Re-engagement** — Win back inactive subscribers

Writing Emails That Convert

Subject Lines - Keep under 50 characters - Create urgency or curiosity - Personalize when possible

Body Copy - One clear CTA - Scannable format - Mobile-friendly design

Choosing a Platform

• **Mailchimp** — Best for beginners
• **Constant Contact** — Good for local business
• **ConvertKit** — Best for content creators

**How often to email?** Once per week is ideal. Consistency matters more than frequency.