Marketing2025-12-269 min read

How to Get More Google Reviews: 12 Proven Strategies for Small Businesses

Learn 12 proven strategies to get more Google reviews. Build trust, boost rankings, and beat competitors with authentic reviews.

Reviews are the #1 trust signal for local businesses. Here's how to get more.

Why Reviews Matter

Impact local rankings directly
93% of consumers read reviews
Businesses with 4+ stars win

12 Proven Strategies

**Direct link sharing** — Create a short review link
**Email sequences** — Automated follow-ups
**SMS requests** — Higher open rates
**QR codes** — In-store display
**Review cards** — Hand out after service
**Thank you emails** — Include review CTA
**Invoice reminders** — Add to receipts
**Social prompts** — Share happy customers
**Staff training** — Teach the ask
**Follow-up calls** — Personal touch
**Review stations** — Tablet in-store
**Referral program** — Incentivize spreading word

The Perfect Time to Ask

After expressing satisfaction
Following project completion
When giving a compliment
During positive interactions

Responding to Reviews

Positive Reviews Thank them, be specific, invite them back.

Negative Reviews Respond quickly, apologize, take it offline.

**Is it okay to ask?** Yes! Google encourages it. Just don't incentivize positive reviews specifically.

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