Contractor Marketing: Digital Strategies That Keep Your Schedule Full

Referrals alone won't scale your contracting business. Here's what will.

Why Digital Marketing Beats Referrals Alone

• Consistent lead flow
• Reach new demographics
• Build your reputation online
• Reduce dependence on word-of-mouth

Website That Converts

Project Portfolios Before/after galleries prove quality.

Trust Signals - License and insurance display - Certifications - Years in business

Service Areas Create pages for each location you serve.

Local SEO for Contractors

Google Maps Domination - Complete profile - Project photos - Service area coverage

Keywords to Target - "[Service] contractor [city]" - "[Service] near me" - "Best [trade] in [city]"

Getting Reviews That Win Jobs

• Ask after project completion
• Make it easy (direct links)
• Request photo reviews
• Respond professionally

Social Media for Contractors

• Project documentation
• Behind-the-scenes
• Facebook groups
• NextDoor presence

**Best way to get leads?** Google Business Profile optimization and local SEO. Homeowners search "contractor near me" and you need to be visible.