Website Refresh ROI: What You Can Expect in 3-6 Months

"Is a website refresh worth the investment?" Here's what real clients actually see.

The Real ROI Data

• **Typical Cost:** $3,000-$8,000
• **Average ROI Timeline:** 6-12 months
• **3-Month Results:** 30-50% increase in leads
• **6-Month Results:** 100-150% increase in organic traffic

What Drives ROI?

Professional Design Modern, trustworthy appearance with fast load times.

SEO Foundation Proper structure, metadata, and schema markup.

Conversion Optimization Clear CTAs and minimal friction.

The ROI Timeline

**Month 1:** New website goes live **Months 2-3:** Traffic increases as Google indexes **Months 4-6:** Rankings improving, leads sustained

Cost-Benefit Analysis

• Website refresh cost: $5,000
• 50% lead increase
• Average lead value: $1,500
• Payback period: < 1 month
• Year 1 ROI: 1,800%+

When to Prioritize

Do it if your website is 5+ years old, not ranking in Google, slow on mobile, or not converting visitors.

Get a free website audit to see what's holding you back.