Madison startups move fast — your website should too. Before you launch, run through this checklist to avoid rebuilds six months later.
Technical foundation
- Next.js or equivalent SSR/SSG for SEO and performance
- Mobile-first layout with Core Web Vitals above 90
- Canonical URLs, Open Graph, and XML sitemap from day one
- Structured data: Organization, WebSite, and Service where relevant
Conversion paths
- Clear primary CTA above the fold
- Contact or booking flow connected to email/CRM
- FAQ section targeting how buyers search in Madison
Plan for growth
Startups outgrow brochure sites quickly. Build with a CMS or structured content model so you can add location pages, case studies, and blog posts without rewriting the codebase.
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