About
We Build The Systems That Run Businesses
We started as builders tired of watching businesses duct-tape spreadsheets, emails, and off-the-shelf software together. SuchGrime is a Wisconsin studio that engineers custom systems — internal dashboards, customer portals, automation pipelines, and high-performance websites — so operators can focus on growth instead of manual work.
Focus
Custom Systems
Stack
Next.js + AI
Standard
Performance-First
Built-In
A11y + SEO
Founder
Built By An Operator, Not Just A Developer

“I don't approach projects as a developer looking for something to build. I approach them as an operator looking for a problem to solve.”
Hi, I'm Joe.
I've spent my career helping businesses grow—not from a boardroom, but from the front lines.
Before building custom software and business systems, I worked in marketing, events, community building, partnerships, and business operations. I've managed large-scale events, advertising budgets, websites, customer experiences, sponsorship programs, and the countless moving pieces that keep a business running.
Along the way, I kept running into the same problem: the tools available never quite fit the way businesses actually work.
Spreadsheets became databases. Sticky notes became workflows. Employees relied on tribal knowledge. Software solved part of the problem but created three more.
So I started building better solutions.
Today, I help businesses replace inefficient processes with custom software, automation, AI-powered workflows, and websites designed around the way they actually operate. Whether it's a customer portal, internal dashboard, lead management system, event platform, automation workflow, or a complete digital presence, my goal is always the same:
Build tools that save time, eliminate friction, and help businesses grow.
What makes SuchGrime different is simple: I don't approach projects as a developer looking for something to build. I approach them as an operator looking for a problem to solve.
Because the best software isn't the most complicated.
It's the software your team actually uses.
If your business is stuck between spreadsheets, disconnected systems, and software that almost fits, let's build the missing piece together.
- Marketing
- Events
- Community Building
- Partnerships
- Business Operations
- Software Development
What We Believe
Our Approach
Systems Over Templates
We don't reskin WordPress themes. We engineer custom software, automation, and websites built for your exact workflow.
Engineering Discipline
TypeScript, Next.js, PostgreSQL, and modern DevOps — the same stack we'd use for our own products.
Real-World Focus
We work with contractors, service businesses, dealerships, restaurants, and manufacturers — not enterprise procurement cycles.
Wisconsin Roots, National Reach
Based in Milwaukee, serving businesses across Wisconsin and nationwide. Remote-first with local accountability.
Who We Work With
Built For Operators, Not Procurement Departments
- Small business owners
- Contractors & service businesses
- Dealerships & event companies
- Restaurants & hospitality
- Manufacturing companies
- Local retailers
- Teams outgrowing spreadsheets
Process
How We Work
Discover
Map your workflows, pain points, and goals — we dig into how your business actually operates, not how a slide deck says it should.
Design
Wireframe the system — data models, user flows, automation logic, and integration map. You see what we're building before we write code.
Build
Iterative development with regular check-ins. You see progress, give feedback, and we adjust as we go.
Launch
Deploy, train your team, and make sure everything works in the real world — not just in a demo.
Optimize
Expand features, refine workflows, and add automation as your business grows and your needs evolve.