About

We Build The Systems That Run Businesses

We started as builders tired of watching businesses duct-tape spreadsheets, emails, and off-the-shelf software together. SuchGrime is a Wisconsin studio that engineers custom systems — internal dashboards, customer portals, automation pipelines, and high-performance websites — so operators can focus on growth instead of manual work.

Focus

Custom Systems

Stack

Next.js + AI

Standard

Performance-First

Built-In

A11y + SEO

Founder

Built By An Operator, Not Just A Developer

Joe, founder of SuchGrime

I don't approach projects as a developer looking for something to build. I approach them as an operator looking for a problem to solve.

Hi, I'm Joe.

I've spent my career helping businesses grow—not from a boardroom, but from the front lines.

Before building custom software and business systems, I worked in marketing, events, community building, partnerships, and business operations. I've managed large-scale events, advertising budgets, websites, customer experiences, sponsorship programs, and the countless moving pieces that keep a business running.

Along the way, I kept running into the same problem: the tools available never quite fit the way businesses actually work.

Spreadsheets became databases. Sticky notes became workflows. Employees relied on tribal knowledge. Software solved part of the problem but created three more.

So I started building better solutions.

Today, I help businesses replace inefficient processes with custom software, automation, AI-powered workflows, and websites designed around the way they actually operate. Whether it's a customer portal, internal dashboard, lead management system, event platform, automation workflow, or a complete digital presence, my goal is always the same:

Build tools that save time, eliminate friction, and help businesses grow.

What makes SuchGrime different is simple: I don't approach projects as a developer looking for something to build. I approach them as an operator looking for a problem to solve.

Because the best software isn't the most complicated.

It's the software your team actually uses.

If your business is stuck between spreadsheets, disconnected systems, and software that almost fits, let's build the missing piece together.

  • Marketing
  • Events
  • Community Building
  • Partnerships
  • Business Operations
  • Software Development

What We Believe

Our Approach

Systems Over Templates

We don't reskin WordPress themes. We engineer custom software, automation, and websites built for your exact workflow.

Engineering Discipline

TypeScript, Next.js, PostgreSQL, and modern DevOps — the same stack we'd use for our own products.

Real-World Focus

We work with contractors, service businesses, dealerships, restaurants, and manufacturers — not enterprise procurement cycles.

Wisconsin Roots, National Reach

Based in Milwaukee, serving businesses across Wisconsin and nationwide. Remote-first with local accountability.

Who We Work With

Built For Operators, Not Procurement Departments

  • Small business owners
  • Contractors & service businesses
  • Dealerships & event companies
  • Restaurants & hospitality
  • Manufacturing companies
  • Local retailers
  • Teams outgrowing spreadsheets

Process

How We Work

01

Discover

Map your workflows, pain points, and goals — we dig into how your business actually operates, not how a slide deck says it should.

02

Design

Wireframe the system — data models, user flows, automation logic, and integration map. You see what we're building before we write code.

03

Build

Iterative development with regular check-ins. You see progress, give feedback, and we adjust as we go.

04

Launch

Deploy, train your team, and make sure everything works in the real world — not just in a demo.

05

Optimize

Expand features, refine workflows, and add automation as your business grows and your needs evolve.