Landing Page Best Practices: Convert More Visitors Into Customers

A good landing page converts. A great one prints money.

What Makes a Landing Page Different?

• Single focused goal
• Minimal navigation
• Direct response design

The Anatomy of a High-Converting Page

Above the Fold - Compelling headline - Benefit-focused subheadline - Clear CTA button

Body - Social proof (testimonials) - Feature/benefit list - Trust indicators - FAQ section

Writing Copy That Converts

Address Pain Points What problem do they have?

Feature vs Benefit Features describe. Benefits sell.

Urgency and Scarcity Limited time or availability.

Form Optimization

• Fewer fields = more submissions
• Multi-step forms reduce friction
• Test button copy

**What's a good conversion rate?** 2-5% is average. Above 5% is good. Above 10% is excellent.

**How many form fields?** As few as possible. Reducing from 11 to 4 fields can increase conversions by 120%.