Google Analytics for Small Business: The Only Metrics That Matter

You don't need to track everything. Here's what actually matters.

Setting Up GA4

1. Create a Google Analytics account
2. Add the tracking code to your site
3. Set up basic configuration
4. Link to Search Console

The 5 Metrics That Matter

1. Sessions and Users How many people visit?

2. Traffic Sources Where do they come from?

3. Top Pages What content works?

4. Conversions Are they taking action?

5. Bounce Rate (in context) Are they engaged?

Setting Up Conversion Tracking

What to Track - Form submissions - Phone calls - Purchases - Chat initiations

Creating Useful Reports

• Custom dashboards
• Scheduled email reports
• Share with your team

**Is Google Analytics free?** Yes, GA4 is completely free for most businesses.

Don't drown in data. Track what matters for your business goals.