Google Business Profile Optimization: The 2026 Checklist

Your Google Business Profile is the #1 factor in local search rankings. Here's how to optimize it.

Basic Profile Setup

• [ ] Business name matches exactly
• [ ] Primary category is correct
• [ ] Secondary categories added
• [ ] Address verified
• [ ] Hours updated (including holidays)
• [ ] Phone number matches website

Visual Content

• [ ] Logo uploaded
• [ ] Cover photo optimized
• [ ] 20+ interior/exterior photos
• [ ] Team photos added
• [ ] Product/service photos

Products and Services

• [ ] All services listed
• [ ] Descriptions written
• [ ] Pricing added (if appropriate)

Posts Strategy

• [ ] Weekly posts scheduled
• [ ] Mix of updates, offers, events
• [ ] Photos with every post
• [ ] CTAs included

Reviews

• [ ] Review request process in place
• [ ] All reviews responded to
• [ ] Negative reviews addressed professionally
• [ ] FAQ seeded with common questions

**Post once per week minimum.** Posts expire after 7 days.

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